PARIS FASHION WEEK: LOUIS VUITTON – LAST STOP GIMMICK CITY

Last season it was a merry-go-round ironically lead by the fabulously all-over-the-place Kate Moss. Yesterday Marc Jacobs presented his Louis Vuitton collection for Fall 2012 in a mock Victorian train station at the Louvre at Paris Fashion Week.

No doubt it was an amazing spectacle to behold to onlookers in the room and, indeed those glued to their laptop screens worldwide – a custom-built Louis Vuitton train carrying the models and their personal porters. Twitter went wild with images of the train, the train driver, the conductor, the models descending from the train, the porters…you get it, there was a f*cking train.

ALL ABOARD! Next stop - an even gimmickier show.

We LOVES us a show here at BOHOMOTH but when the staging gimmicks overtake the purpose of said show, we get grumpy and  tired. In the words of David Banner, you wouldn’t like us when we’re angry. The internet was abuzz with reports of Louis Vuitton bringing four weeks of fashion in New York, London, Milan and Paris to a grinding and ‘fun’ halt. It was, however, difficult to find much reporting on the actual clothing and bags.

We oddly want the porter's jacket and hat.

A mildly interesting continuation of the Marc Jacobs New York show for his own named line, the clothes was modern Victorian tailoring with oversized ornate buttons, huge hats and clunk-tastic shoes. He went  the extra mile for us with patchwork leather, cropped pants under midi skirts and coats. There was great attention to detail but detail we’d seen on his Tim Burton-esque runway just weeks ago.

More of the same.

To end on a positive note, we did love the return of classic Vuitton trunk luggage that made the company a success from it’s beginnings in 1854.

Next time Marc, throw the ideas at the clothes, not the show. Don’t become the gimmick boy.

About Aisling O'Connor

Aisling is an Irish fashion, pop culture and lifestyle writer whose work can be seen in Harpers Bazaar, The Atlantic, The Daily Mail and The Independent's Irish edition and many others. With a unique sartorial perspective, she strives to translate high fashion and street style into accessible looks - and savage often ridiculous celebrity stylings as a matter of public service.
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10 Responses to PARIS FASHION WEEK: LOUIS VUITTON – LAST STOP GIMMICK CITY

  1. THE BOHOMOTH says:

    Yeah, pretty F-HID. Emporer’s new clothes disguised with smoke and mirrors (and trains)

  2. Great post. loving the Brown Coat and Trousers.

    http://www.goodtogoclothing.co.uk

  3. Pod says:

    Forget the cinema event, this is Hugo: 3D at its best! (But where’s Sacha Baron Cohen? Eh, probably looking for the missing wooden leg snatched by Angie.)

  4. beta says:

    after his cocky comment on twitter ‘If They Don’t Want To Work W/ Us, They Don’t Have To’ i dont mind a little criticism towrds M. Jacobs. I read on another site that the idea of the train is very close to galliano’s Gare d’Austerlitz collection for CD, in which the clothes are AMAZING, btw. this collection is barely okish, well im not a huge LV fan anyway.
    But yes, I agree that when everybody is talking about the setting instead of the clothes (Hello Chanel) something’s wrong

  5. Pingback: Paris Fashion Week Fall 2012 « Moi Contre La Vie

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