It’s super quiet today in celebrity news so I’m going to discuss Jennifer Aniston’s rumoured eight- figure deal to be the face of Aveeno skincare.

The 43-year-old actress first brokered the deal last June and it was officially announced by her rep Stephen Huvane – who confirmed it to E! News - yesterday.

As she faces her 44th birthday (next month), the Jen we see today is a changed person to the one she was eight years ago when she was doing several films a year in between practising yoga and howling at the sea after her marriage to Brad Pitt collapsed.

She’s working on just one movie – Miss You Already- this year and, presumably, the Aveeno gig was such a decent wedge of cash for not much work that she couldn’t say no.

Instead of obsessively working and dieting as she did throughout her marriage to Pitt, Aniston now seems determined to make the most of all available downtime with fiancé Justin Theroux and to no longer sweat the small stuff – instead enjoying life and all the trappings of being a wealthy celebrity.

It’s as if she’s the opposite of how her friend Demi Moore has been for the past few years.

And, rather than be scared sh1tless at being an actress who’s in her mid-forties when traditionally film roles dry up, she’s embracing all the good things that are on offer to her.

I applaud this, when I see Madonna working every second of the day squeezing every project she possibly can into an already-packed schedule at the expense of her music and time with her loved ones, I wonder why does she bother punishing herself like that when she could be sitting around in exquisite luxury with a cocktail in one hand and a gorgeous man in the other?

Far too many women waste time making themselves miserable and insecure about things they can’t change (their looks and getting older) and comparing themselves to others (who are usually younger and thinner) and getting caught up in a spiral of jealousy and bitterness when they could just accept themselves as they are, make the most of that and live for the moment.

When I was an insecure, gawky teenager, I used to find comfort in the belief that by the time I hit my forties I would surely be happy in my own skin, confidently striding through life having things pretty much figured out.

But I was shocked when I hit my thirties to find out that in fact a lot of women in their forties and fifties are more insecure than ever – having panic extra-marital affairs, extensive ill-advised cosmetic surgery and going on crash diets as they go into meltdown mode as they mourn their fading youth.

In Hollywood, of course, this is more prevalent than anywhere.

But more than ever these days Jennifer seems to be grabbing life by the balls and enjoying it.

She certainly looks better than she ever has done. and that’s certainly not thanks to the skincare product she’s about to promote. No, that outer glow and quiet confidence contentment comes from a choice you’ve made within.

It’s fascinating that we never know what’s around the corner in our lives and if someone had told Jen nine years ago that losing her A-list movie star husband would end up being the best thing that had ever happened to her she’d never have believed them.

Sometimes, a hefty dose of emotional trauma can be the making of you as not only do you come out the other side much wiser, when you’re going through a happy phase of your life, you’re better able to sit back and enjoy and appreciate it remembering just how sh-t things could be by comparison rather than nitpicking and moaning about the tiniest things.

So whilst signing on the dotted line to be the face of a skincare product and then taking most of the year off to spend time with her fiancé might not be the most ground-breaking career move, it could be the surest sign yet that Aniston’s finally got her priorities straight and has decided that life’s too short to frantically work yourself into an early grave and to do anything but enjoy life.

Good on her.


About Jen Paul (BOHOMOTH)

Jenny Paul is a veteran showbiz reporter who is based in Cannes in the south of France. She has worked on major breaking news stories over the past decade and more for entertainment news outlets worldwide including: Us Weekly (USA), People magazine (USA), E! News (USA) ABC News (USA), The New York Post (USA), The Sun (UK), The Mirror (UK), The Daily Mail, (UK), The Mail on Sunday (UK) and many others too numerous to mention. She firmly believes that love, truth, hugs, dogs and the power of laughter make the world a better place.
This entry was posted in Celebrity, Slider and tagged , , , . Bookmark the permalink.
Related On Partner Sites


  1. Angelinaballerina says:

    Good for her I think she deserves it nice to see her happy

  2. jojo says:

    Ditto…she really had Brad while he was still hot…instead of the shell he is now…she has had the Last Laugh..

    • Angelinaballerina says:

      Yes and its striking how his looks especially in the last year are shot, and the body language in this pic with jen is close, he has always looked uncomfortable with Angelina.

  3. robo says:

    I think it’s just that she is getting older and there’s no that much role for her out there, I don’t think it has anything to do with wanting to spend time with her fiance. Heck they are both networking really hard for projects and if you had told me years ago that Jen will shrilling for beauty products like Aveeno I would not believe you.

  4. Guest says:

    Jennifer is about to start filming a movie in Connecticut in less than a month: Untitled Elmore Leonard Project, based on his book The Switch. Production has already started. It’s also been reported that she’s dropped out of Miss You Already.

  5. Maybe she wants to get pregnant this year?
    Scarlett xoxoxo

  6. jojo says:

    I know I’m like a broken record but if I had her cash I’d rent a womb…and if perhaps she has done something like that and there is a baby coming she would want time to spend with him or her. Or maybe she just wants to produce with Justin, I believe they have a production company.

    • Jemma says:

      I agree. There would be no sense talking about it and so there could be a day when she would just happily have a baby. And if she doesn’t, that’s fine too.

      Demi looks desperate and a little crazy, Madonna looks miserable. Brad just looks bad. Jen looks like the one you want to laugh and hang out with. Every few years she can sell her house and redecorate a new one. Sounds like a pretty nice deal.

  7. Siska says:

    Thank you boho!, good article.
    Jen seem take more time off with her new bf,she drop out two movie project,one of them is miss u already,which I am a bit bum..cause I think that movie will showcase her dramatic talent. I’m not so into the new project of the switch. But we will wait and see,
    I think most actress and actor,like clooney mention did the product endorsement ,because its easy and fast money and it support them to pick and choose cheaper role or help inject some fund to their own project.
    The goree girl project,seem needed more fund,which being rumoured as one of the project which justin and Jennifer collaborate.

  8. Pingback: StarDust: Will the Doctor Who Irons George Clooney’s Balls Please Step Forward + More

  9. guest says:

    Jennifer isn’t doing Miss You Already. She’s already had her PR man spin it, as she left the project because she wanted to spend more time with Justin. The truth is, they couldn’t find funding for Beaches Part Deaux because Jennifer can’t get a movie greenlit on her name. They tried to drum up funding for it at Cannes, based on international sales and it landed with a resounding thud.

    She is doing a movie that starts next month. And while she’s on location, her little man will be back in NYC, hanging with his pedo best friend and trapsing on his exes territory. Oh and trying to get Zoolander 2 made. That’s his last, great hope. Lord knows that Jennifer isn’t getting him work. Nor is he getting her any.

    The movie roles are drying up. She only gets movies that every other actress has passed on.

    Don’t know if Aveeno is known in the UK, but, they’ll probably ban her ads for the heavy photoshopping that they’re going to have to do to cover up her sun damaged skin.

    She’s ruff looking in real time and real light.

    • Canuck says:

      You sound a little bitter.

      • MizEliza says:

        Bitter, and misinformed.

        • Boadaciousbetty says:

          And a wee bit envious :)

          • Boadaciousbetty says:

            I like our pretty pattern we’re making.

          • Canuck says:

            And projecting, since Aniston has done more films than Ms. Jolie lately. Ms. Jolie who is “signed up” for projects for which the directors have been flipping faster than a ten dollar bill in a money counting machine. Ms. Jolie who looks about 10 years older than her age thanks to drugs, alcohol and no body fat. Ms. Jolie, who had children with a man who dated an underaged girl when he was in his twenties. I always find it so amazing how some of these people manage to take the faults of the members of “Brangelina” and attribute them to “the enemy”.

  10. paramount says:

    Just one curious bit about this. Aveeno is owned by Johnson&Johnson and while I am no PETA member I don’t knowingly buy brands that support animal testing. Jennifer Aniston is known in the press as an animal advocate. While I am not certain what that means aside from encouraging adopting pets from shelters, it would seem she is blurring that image with this partnership.

  11. guest says:

    I didn’t bring Brad or Angelina into this.

    Angelina just got finished filming a 150M plus movie. Jennifer has to make 3-4 movies to get paid what Angelina makes for one. And Ang Lee is probably going to be the director of Cleopatra, another big budget movie. See, Angelina gets movies greelit on her name alone. And makes 20M plus pts.

    Jennifer makes movies that only have a 30-40M budget. Her next movie probably has half that budget. And the director of her movie? Yeah. I thought so. And Jennifer needs a male co-star that can open a movie for hers to do well. Or a dog. I found it hilarious that she admitted that she had to audition for the dog movie and she was third fiddle, at that. And all the parts that she’s really wanted and gone after, she’s never gotten. Her words. The actresses that got some of those parts, makes you go, Jennifer, like you honestly thought you had a shot with that actress in the mix. Then she woke up. LOL.

    And her little man is with a woman that doesn’t live a clean life, she’s a toker and coker, herself. Remember, that’s why the model had to quit seeing her because her lifestyle wasn’t good for a person that was trying to stay sober.

    I find it funniest thing about you Jen Hens is your hypocrisy.

    She has to buy her endorsements and she’s endorsing a product that is tested on animals. I hope PETA goes after her. She’ll fall apart like a cheap suit. Or hide behind her PR guy, while whining to him about, make it go away. Flapping her hands and flipping her hair. Her two standard acting moves. LMAO!

    • Siska says:

      Wow..very rambling words for someone who hate Jen for not other reason because she still doing well in Hollywood still get work and paid way more than ordinary people like us eventhough she is 43 years old ,just because this person idolise brangie.
      Just let it go..your idol still get paid for movie,good on them,and if they to paid more handsomely than Jen,good for them,.so why the need to put Jen down?
      Btw..your idol not always make profit of their movie that basic on their name only,remember angie little pet project in the land of honey and blood..she was the writer,director and producer of that movie,,but not making too much splash in the money or even mass audience. So calm down, she even promote it by doing live question and answer and 60 minute etc,.but still not get the result she wanted.

      Jen never said she is pure or innocent,she admit when she is smoking and trying to smoke and her bad most bad habit was smoking and drink occasional..and a bit dope when she was with brad era,.so lay down this effort of trashing her in any mean necessary.
      She never did heroin ,cutting herself,draw blood for carrying on her neck as a necklace or declare to the world her sex life,or being well known more than once to be involve with married man like your idol,it’s being published on her biography by Andrew Morton and ian h. Which she never sue them.
      Btw,,she even became the joke of the world with her leg gate recently eventhough she already mother of 6 kids,which every single one of them being published on the tabloid ever since the kids were a baby. And never stop using the kids for public show.
      Btw..that movie cleopatra still not get any clear ok yet,cause the director keep drop down.

    • Freak on a Leash says:

      ….The last thing a person who imbibes but is in control of their life wants to do is babysit and coddle and live their life for another who is weak and on the verge of chaotic catastrophe. Sounds like the model needed a mommy. blah blah blah.

    • Canuck says:

      She’s not making $20 million a film. Her salary on The Tourist was 19 million as per Forbes and I doubt very much that particular film did her asking price any favors.

      For the record, Maleficent was greenlit well before she signed on. Tim Burton, remember?

      The Tourist as well, Depp… remember?

      “Needs a male co-star”… hahahahaha duh, well yes, hard to have a Romantic Comedy without a couple in there somewhere, isn’t it? Or a sidekick, if it’s simply a Comedy. No matter who is starring in it. Kind of the Nature of the Beast, don’t you think?

      “Toker and coker”… Oops, there you go with the projecting again. People with a serious coke habit do not look like Aniston. They look emaciated like Ms. Jolie does because it completely suppresses your appetite. And if she smokes a joint from time to time, so what? So does Pitt.

      “Buy endorsements”, lol. Okay… If you call getting an 8 figure payment for endorsing something “buying it”.

      Is this the part where I’m supposed to claim that Jolie “buys” her roles because she takes % points in exchange for a lower salary?

      You people are sad.

    • jojo says:

      yes and Angie is still ranting and raving about being passed over for Jennifer Lawrence in Silver Linings Playbook….it’s just the beginning of loosing roles to younger actresses….not to mention that Angie’s films rarely make any money and she gets a big paycheck…the times are changing.

  12. Siska says:

    Oh speaking for hypocrisy,your idol well known for her effort to support the refuge of war,but she is well known for her penchant for gun and violence type movie,even her kids being photograph with hypocrisy you talk about?

  13. Amelia B. says:

    This made me REALLY laugh out loud:

    Boadaciousbetty says:
    January 19, 2013 at 3:24 pm
    I like our pretty pattern we’re making.

  14. anonymous says:

    Am I the only one who has friends in their 40s who look way better than Aniston and cannot believe that Aniston can be the face of any facial product unless it is the Before photos. Her skin is in terrible condition and it doesn’t matter whether it is her smoking or suntanning or just the bad luck of the draw when it comes to genes. She has signs of miasma. Unless Aveeno hopes the female target audience is just plain stupid and will buy into photoshopping or make-up, I am at a loss as to why Ms Aniston was chosen for this product. Do they intend to say Look at what can happen to you if you don’t use Aveeno? and show a pic of Jennifer Aniston. You know that might just be a stroke of genius.

    I am also not believing an 8 figure deal. She is not in that category anymore. I wonder where that bit of info came from?

    • siska says:

      Wow,either you believe or not,she got the contract,so deal with it.
      They paid her because she has big fans base and her endorsement will make the brand being more visible.
      Aveenoo executive is not making emotional base decission,its a business deal,so they must be think she is worth it.
      Btw brad pitt is well known not smell so nice,and not into personal hygiene, from reading people comments and his own admission,but channel still gave him the contract for perfume product and the product seem doing ok.

    • Canuck says:

      Hilarious. Do you think that Lagerfield hired Pitt to be the face of Chanel because he looks like he wears it?

  15. PsychoCat says:

    Funny how no-one seems to have touched on the fact that Ms A cannot act her way out of a paper bag. Has she ever played anyone but Rachel Green in a single movie?


  16. Freak on a Leash says:

    She’s a millionaire a hundred times over. Her paper bag is gilded and she is Pittstain-free. Great gig if you could get it.

  17. Pingback: StarDust: Will the Doctor Who Irons George Clooney’s Balls Please Step Forward + More - 100.7 KOOL FM

  18. Pingback: Today's Celebrity News Roundup -

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Maxwell Simpson

The Stupid Awards: Jessica Simpson’s Baby Daddy Treats Their Kid Like A Football

It’s horrible when you have kids and everyone starts pointing fingers at your parenting MORE...

Gwyneth Paltrow Says "Good Morning America"

Gwyneth Paltrow Has Learned A Very Valuable Life Lesson

Gwyneth Paltrow is really letting her freak flag now she’s getting divorced from dullard MORE...


Happy 40th Birthday Victoria ‘Posh Spice’ Beckham

She was the poshest chav out of a group of five of them, and MORE...


Miley Cyrus Is Kept In Hospital For A Second Night: Girl, You’ll Be A Woman, Soon

Well, I’ve decided to give Miley Cyrus the benefit of the doubt and play MORE...