With Christmas pretty much here, Graydon Carter has given Gwyneth Paltrow a gift – in the shape of shelving the Vanity Fair take down on her indefinitely.
The 41-year-old has been at war with the Condé Nast editor for most of this year but now, for reasons unknown, the article – which was rumoured to be spilling the blogger’s juiciest secrets – won’t be seeing the light of day any time soon.
But has the damage already been done? – Since the news broke that Graydon’s flying monkeys were getting to work on the wicked witch of the East Hamptons, there’s been enough internet talk of extra-marital affairs and feuds with everyone from Madonna to Winona Ryder to fuel the goop gossip fires for good.
Or will GWIIN come out of this victorious and just that little bit more relevant not only because she managed to make Vanity Fair back down while Tom Cruise couldn’t – she’s also managed to shed her boring, snooty, wholesome image?
No-one knows why Graydon called off the hounds at the final hour, but at this point if someone told me that she marched into his office and “went at him with love” and gave him one of her “angry” blowies then I’d believe it – wouldn’t you?
A good marketeer knows their audience and Gwyneth’s loves to hate her – I don’t doubt that this Vanity Fair takedown saga has done anything but won her extra Goop.com subscribers and built up interest in her at a time when she was becoming dull.