Memo to Breitling’s ad execs. Everybody knows that paying David Beckham hundreds of thousands, maybe even millions to star in your adverts and then picturing him fully- clothed is a wasted opportunity and won’t get your brand nearly as much attention as could be garnered by having him stand around in a pair of knickers.
The 37-year-old proved shortly after the images from the campaign were released yesterday that he’s really only good for kicking a football about and showing off his tattooed body, writing on his farcebook page: “Good to see that you we so positive by the Breitling story.”
I’m scratching my head and adding to my soon to be botoxed into oblivion bank of wrinkles scrunching my face up at that sentence.
It’s been changed to make sense now and we all make typos but I would tend to try not to if I was being paid six-figure sums.
Then, pretending he just did the advert because he liked the watches, not to add to his and Vic’s retirement fund, Becks added: ”I’ve always been a long-time admirer of Breitling.”
So, lesson learned – It’s best if the powers that be just keep him quiet and make him strip when Dave’s promoting their wares. - Isn’t it, H&M?