Chanel are paying the price of their borderline senile, octogenarian Boss Karl Lagerfeld badly misjudging the public and paying Brad Pitt a huge sum to promote Chanel no. 5.
Which I wouldn’t be surprised if it ends up being the most-roundly mocked ad – that managed to sell precisely zero bottles of their perfume – campaign in history.
It’s not on the television anymore, that’s for certain.
The company’s panicked execs have hurriedly gone back to the drawing board in time for Christmas and wheeled out audio of Marilyn Monroe declaring her love for the scent, along with rare footage from the ’50s.
In the stunning piece of film Marilyn says: ‘You know, they ask you questions…just an example: ‘What do you wear to bed? A pajama top? The bottoms of the pajama? A nightgown?’ So I said ‘Chanel No. 5!’ …’cause it’s the truth!”
Why they didn’t just release this as their main advert in the first place rather than bother with Pitt-stain’s joke of an ad campaign, only Karl’s addled old brain and Choupette the cat know.