Chanel are paying the price of their borderline senile, octogenarian Boss Karl Lagerfeld badly misjudging the public and paying Brad Pitt a huge sum to promote Chanel no. 5.
Which I wouldn’t be surprised if it ends up being the most-roundly mocked ad – that managed to sell precisely zero bottles of their perfume – campaign in history.
It’s not on the television anymore, that’s for certain.
The company’s panicked execs have hurriedly gone back to the drawing board in time for Christmas and wheeled out audio of Marilyn Monroe declaring her love for the scent, along with rare footage from the ’50s.
In the stunning piece of film Marilyn says: ‘You know, they ask you questions…just an example: ‘What do you wear to bed? A pajama top? The bottoms of the pajama? A nightgown?’ So I said ‘Chanel No. 5!’ …’cause it’s the truth!”
Why they didn’t just release this as their main advert in the first place rather than bother with Pitt-stain’s joke of an ad campaign, only Karl’s addled old brain and Choupette the cat know.
Don’t they show these ad campaigns to focus groups ? What a waste of money.
They must have been focus groups made up of French women that loved Brad back in the day
Now THAT is the ad they should have done in the first place! I love it! It’s like a little documentary movie.
I don’t know anyone that like that Brad Shitt campaign.
Gorgeous Marilyn ad, now that is worthy of Chanel…
They still have the print ads up in airports. He looks dirty, unkempt and old in them.
Bradders has looked dirty and smelly for years. Maybe Loons like him that way and maybe Unkle Karl does too, but he certainly doesn’t project the sort of image that Chanel used to have.
The FF Photoshopper did a great one of Pitt as MM: http://www.femalefirst.co.uk/board/viewtopic.php?f=40&t=314050&start=15#p4334555
That’s what I don’t get. He’s the antithesis of French chic.
Exactly! #notchic
Posters of greasy Brad with Chanel 5 are everywhere here in Prague, and just now when I was waiting at the traffic lights and looking at his greasy look, I was wondering what the h..ll? I do not want my husband to smell and look like him…. Urghhhh…..
Thank you for that. I have one little tiny squirt of Chanel No. 5 tonight – I’ll share that in Marilyn’s memory. xxx and what a worthy memory that is