Oh Katie Holmes, darling, what are we going to do with you?
The 34-year-old actress has just had her Broadway play Dead Accounts cancelled and now it transpires that her label Holmes & Yang won’t be showing at this year’s New York Fashion Week.
“Katie Holmes will be sitting out next month’s New York Fashion Week,” WWD reported on Tuesday.
Their last showing for the Spring/ Summer ’13 collections was a presentation, not a full show in the tents, but I wonder if with Katie divorcing herself from Tom Cruise’s money and only accepting a trust fund and maintenance for Suri, if she simply hasn’t got the money to throw at promoting their Fall collection?
It’s an expensive affair for even the most established of designers, most of them even pay their models in clothes, rather than cash, to cut costs so it’s no surprise that Holmes & Yang instead meet with a handful of buyers in private and leave it at that.
David and Victoria Beckham might be wealthy as individuals, but Victoria Beckham the company has to be run like a proper business with the profits and loss sheets balanced and so on, even though David’s company leant hers a couple of million to start up in the first place.
If, and I can only imagine that it was, this was the case with Holmes & Yang and now the label’s Scientology Inc. benefactors – with Tom excitedly jumping up and down that his wife ‘Kate’ was a fashion designer too just like former wannabe BFF David Beckham’s – are now out of the picture, with the clothes simply not being good enough to stand up and pull the customers in on their own if it’s running out of steam?
They’re barely updating their twitter and facebook pages – which have just 1418 and 7559 followers respectively, whereas by contrast other labels not only pay to have promoted accounts, they employ full-time dedicated social network experts to amp up their online profiles.
Back when they first launched, Katie’s stylist Jeanne Yang used to excitedly post facebook pictures of people in the LA office wearing whichever Holmes & Yang item of clothing they were wearing that day, but now they just post if a magazine happens to have featured them – otherwise it’s a few times a month at best.
Posh serves as the one-woman advertising campaign for her label, only appearing in very carefully-planned outfits knowing she’ll be all over the internet pictured wearing them within a few hours. – In this case- a picture really is worth a thousand words.
And, whilst there are people who want to look like Victoria, I’m wondering how many either identify with or want to look like Katie?
With what I’m assuming is little money in the bank for advertising, Holmes & Yang still have six stockists worldwide (one is Barneys New York and they did do a collaboration with Manolo Blahnik so it’s not all bad news) but perhaps with a demanding six-year-old child to look after on her own, Katie’s just too exhausted to push herself relentlessly as a ‘designer’ in the same way Mrs. Beckham does.
This is good. With Suri and Katie undergoing such a huge life change as she extricates them from Scientology’s grasp, I think Katie’s doing the right thing putting her daughter’s well-being and their daily routine above taking the fashion world by storm.
She’s not broke and Suri’s got a roof over her head and is finally getting a decent education and a social life thanks to her mother’s efforts to remove her husband’s influence from their lives over the past twelve months.
Something else will come along when she’s had a chance to settle in fully to their new life. It’s not even been a year yet.